Amazon Whisperer
1. My revenue drivers are the premade, packaged, ready to serve drinks people choose and order online. The convenience is something I think will generate the most revenue. The drinks themselves are customized through our online website, generating revenue through the quantity delivered and frequency of deliveries to our customers.
2. I believe the next thing my customer base would want is something like the Amazon Prime membership mixed with the promise of "freaky fast delivery" like Jimmy Johns.
3. I project adding this additional service to the online customers will boost customer loyalty just like it has at Amazon and Jimmy Johns. This feature will be on a subscription basis, instead of the one time ordering, and will ensure your food is delivered in under 10 minutes, hot or cold, and ready to serve right on the spot with utensils and plates provided. I would eliminate the delivery fee/charge, just like Amazon eliminates the shipping charges for Prime members. This way, it will compete with pizza delivery and Jimmy Johns times with a healthy, ready to serve, personal portion meal quickly. Once customers try it, like Amazon Prime, they hopefully will keep coming back and use the service.
4. I actually am a subscriber to Amazon Prime, so I see first hand the perks that it offers. Since I am an avid user, I find myself checking Amazon first before going to the store for items like nail polish, salsa, highlighters, and even coffee pods because I know how quickly it can be here from the mail. The speed of delivery is incredible, and I am looking to implement something similar in my company to boost loyalty to Bubble Tea Paradise. Customers won't have to pay a delivery charge, which is what I saw on customer feedback forums for prime. Many subscribers use Amazon Prime because the delivery costs are free and the speed of delivery is incredible- it takes no more than a click of a button to have something delivered right to you without wasting your time to go get it. Some people call this laziness, though I believe it is the way of the future since Americans love to cram so much into such little time.
5. I wouldn't change the idea behind the service, I would just change the free shipping into free delivery charge. All the customers would be paying for is the cost of the drink plus tax, enticing customers to join the program and use Bubble Tea Paradise delivery service for their quick and easy drink when they have time to drink.
6. I think adding an Amazon Prime feature would be beneficial to my company because it would boost loyalty in my customers and also spread the word about my company. My roommates ask what new things I got on Amazon when they are delivered, and then inquire how they got here so fast. I then tell them about Amazon Prime and now 2/3 of them are members. I think this could boost subscription sales and customer satisfaction with our program if we ensure quality, premade, and healthy drinks delivered to the doors of our customers with quick delivery time and no delivery fee.
Hey Wendy,
ReplyDeleteAwesome concept and straightforward revenue driver. First off, I think its awesome that you're trying to sell pre-packaged powdered drinks that are fully customize-able. That in itself is a great concept because people will be drawn to the convenience of a pre-packaged drink. But also it's attractive because people will have fun customizing their drinks. It's even better that you added a subscription service because as we all know -- there's a lot of money to be made in subscriptions.
Please read my post here: http://sadokh.blogspot.com/2016/03/amazon-whisperer.html
Thanks,
sadok
Hi Wendy,
ReplyDeleteI really love this idea, because once I order something, I want it NOW. I think that a service like this included in your business would definitely help with customer loyalty and help sales sky rocket. Great post by the way. If you want, you can check out my post at http://tristansentblog.blogspot.com/2016/03/amazon-whisperer.html.