Week 9 Reading Reflection

1) I was interested to read the chart comparing the major survey research techniques. I knew all of these techniques existed, but found it interesting what each of the pros and cons were when they were compared side by side. I was surprised at how fast all of these research techniques spit out data. I was surprised to see that the only one that lagged behind in speed of collection was mail survey- but that is also relative because though it isn't immediate, the average mail time is only a couple of days. I just was interested to compare and understand the different techniques of collecting data for marketing research.

2) I was confused about the difference between mobile marketing and social media marketing. I think these two are now being fused into the same category since most social media is being done and looked at through handheld, portable devices. The book only dedicates a page on each of these topics, but doesn't really describe how they relate and why they are not in the same category. I just found this a tad misleading and wished the author explained what he meant a little bit more by each of these categories. 

3) I would ask the author if he/she thinks in this new, modern age that what they think about social media becoming one of the primary forms for marketing? Does this push out other more successful outlets such as television ads? Secondly, I would ask the author if he or she has had any experiences with entrepreneurs developing a marketing plan? I am curious to see what goes through an entrepreneurs mind when he/she wants to develop a strategy, so I would question the author about his/her experience with an entrepreneur developing a marketing plan and the steps he/she took to develop such a plan. 

4) I didn't really disagree with anything the author said in this chapter. This chapter was very informational, and I agreed with the points in this chapter. I also like the layout of the chapter how the author moved from components of marketing, to how to develop a marketing plan, to how to price the marketing plan. Overall, I thought it was a very informative chapter.