Idea Napkin No. 2

1) Me.  

I am Wendy, a junior exchange student from Hong Kong. 

I major in management and I am good at dealing with people and enterprising.  

 I have analytical skills, strategic management skills, computer skills in setting up a website and webpage design. I have experience in working abroad and organizing activities for children.  

My aspiration is to become a successful human resource specialist and provide professional services to help the community. 

Specifically regarding my business concept, I see this business being a stepping stone to learn and improve my capability in owning my business and starting a company for my future career. 

2) What are you offering to customers? 

Bubble tea --- a tea base mixed/shaken milk where chewy tapioca balls or fruit jellies are often added.

Create an online platform selling bubble milk tea. The platform allows customers to select the types of ingredients they want including pearls, fruits etc. And they can also adjust the level of sweetness, amount of ice, etc.

Then customers can make an order directly online with just one click. The bubble tea ordered will be made and delivered to various locations within Florida including Gainesville, Tampa, Orlando, Miami and other parts of Florida such that both on campus or off campus students in Florida can enjoy it. 

3) Who are you offering it to? 

I am offering it to mainly students living in Florida. I found that many students are actually interested in foreign food or drinks that are new to them. So a foreign drink may have a good opportunity in this market. They are mostly from middle class families that can afford a drink like this. They spend most of their time on campus during Monday to Friday. 

Free samples will be giving out to students at the beginning as a promotion so that more people know about the product and hopefully start liking it. 

4) Why do they care? 

customers will actually pay me money to use my product and service because of several reasons. 

First, it can highly customize the customer's tastes and preferences on the ingredients and level of sweetness and amount of ice that they want. Also, we will change and provide new choices for students every once a week. 

Second, it is very convenient to order and get the drink

Third, it has fast delivery service and the locations are convenient for customers 

Forth, it is relatively cheaper than other competitors around that area

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

Geographic advantage. I offer on campus delivery service that competitors cannot. 

Differentiation on product. I offer a customized product that suits customers needs.

Best price product. I offer higher quality drink at a relatively lower price.

Ensured food safety standard. Adopt total quality management so as to eliminate defect products.

I believe these elements fit together. 

Feedback memo

1. Further explanation is needed on " Bubble Tea" 

2. Limited accessibility where off campus students may not be able to order

3.Giving out free samples to students 

4. It is true that students always want to try new things

5. If I expand my business, I have to be able to send the tea out without it going bad

How I incorporated the feedback into this idea napkin:

1. Included a picture of Bubble tea with explanation below it

2. Expanded the geographic operation zone from Gainesville to Florida

3. Set up few locations around campus and distribute free sample as this will help get word out and customers will become familiar with the product. 

4. Change and provide new choices for students every once a week 

5. Ensured food safety standard. Adopt total quality management so as to eliminate defect products